{"id":1049287,"date":"2024-10-29T13:12:59","date_gmt":"2024-10-29T17:12:59","guid":{"rendered":"https:\/\/democrats.org\/?p=1049287"},"modified":"2024-10-29T13:13:37","modified_gmt":"2024-10-29T17:13:37","slug":"dnc-launches-seven-figure-ad-campaign-across-lifestyle-publications-and-streaming-platforms-driving-voters-to-i-will-vote","status":"publish","type":"post","link":"https:\/\/democrats.org\/news\/dnc-launches-seven-figure-ad-campaign-across-lifestyle-publications-and-streaming-platforms-driving-voters-to-i-will-vote\/","title":{"rendered":"DNC Launches Seven-Figure Ad Campaign Across Lifestyle Publications and Streaming Platforms, Driving Voters to I Will Vote"},"content":{"rendered":"\n

New Out of Home Ads Will Also Run in Neighborhoods Across Battleground States and Districts \u2013 from Nail Salons to Grocery Stores <\/em><\/p>\n\n\n\n

Today, the DNC announced a seven-figure paid media campaign across some of the country\u2019s most iconic and most read lifestyle publications, as well as audio ads across premium streaming services and digital ads in high-traffic locations like nail salons, malls, and transit centers. The multi-media \u2018I Will Vote\u2019 campaign will reach tens of millions of readers in battleground states and battleground districts in the final week of the election, mobilizing key demographics within the coalition that will elect Vice President Harris, Governor Tim Walz, and Democrats up and down the ballot in November.<\/p>\n\n\n\n

\u201cIn the final week of the campaign, Democrats are making the choice Americans face in this election crystal clear through dynamic and tailored advertising that meets Americans where they are,\u201d said DNC Acting Co-Executive Director Monica Guardiola.<\/strong> \u201cNow through Election Day, as voters turn to the sources they trust most for news, culture, entertainment, and leisure, they will be met with Democrats\u2019 message of freedom. This seven-figure campaign underscores Democrats\u2019 closing message to critical voting blocs: with one week left, every single vote matters in the fight to reject MAGA extremism and protect our fundamental freedoms by electing Democrats up and down the ballot.\u201d<\/p>\n\n\n\n

The ad campaign breaks out of political silos and targets voters with unique and tailored \u2018Get Out the Vote\u2019 messaging in the places voters frequent and the mediums they consume \u2013 from nail salons, to a favorite podcast and major lifestyle publication, including a complete takeover of the digital homepages on a rolling basis in landmark outlets including Teen Vogue, GQ, Glamour, Vogue, and Good Housekeeping. The ad campaign will also reach readers through ad placements in dozens of high-traffic websites like Ebony, Remezcla, Essence, Bleacher Report, HypeBeast, People en Espanol, and many more. In total, through this campaign, digital ad placements in nearly 50 publications will reach diverse and cultivated readerships across age and racial demographics with tailored messaging and creative today through Election Day. <\/p>\n\n\n\n

The DNC\u2019s \u2018I Will Vote\u2019 campaign directs voters to the DNC\u2019s most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. This latest \u2018I Will Vote\u2019 campaign follows recently announced \u2018I Will Vote\u2019 ad buys from the DNC directed at Native American<\/a>, LGBTQ+<\/a>, AANHPI<\/a>, Haitian<\/a>, and Latino<\/a> voters, as well as the launch of a Taylor-Swift themed campaign<\/a> targeting youth and women voters, and college campus<\/a> and union member<\/a> voter mobilization initiatives to meet voters where they are. <\/p>\n\n\n\n

Listen to an \u2018I Will Vote\u2019 audio ad running across streaming platforms <\/strong>HERE<\/strong><\/a> and read script below:<\/strong><\/p>\n\n\n\n

What\u2019s on the ballot this election?<\/em><\/p>\n\n\n\n

Affordable housing <\/em><\/p>\n\n\n\n

Student loan relief<\/em><\/p>\n\n\n\n

Good-paying jobs <\/em><\/p>\n\n\n\n

Reproductive freedom <\/em><\/p>\n\n\n\n

Our future.<\/em><\/p>\n\n\n\n

It\u2019s time to make a plan to vote and elect Democrats who put US first!<\/em><\/p>\n\n\n\n

Go to IWillVote.com and make a plan to vote. <\/em><\/p>\n\n\n\n

Creative for the digital ads:<\/strong><\/p>\n\n\n\n

The IWillVote.com ads will target key parts of our coalition, with ads targeted to women, men, and young readers. A sample of some of the creative can be seen here:<\/p>\n\n\n\n

Glamour and Vogue:<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n


Teen Vogue:<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n


GQ:<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n


Good Housekeeping:<\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n


The Democrats\u2019 digital \u2018I Will Vote\u2019 voter mobilization campaign will appear in nearly 50 lifestyle publications directing voters to IWillVote.com, including:<\/p>\n\n\n\n

    \n
  • Allure<\/li>\n\n\n\n
  • Better Homes and Garden<\/li>\n\n\n\n
  • Black Enterprise<\/li>\n\n\n\n
  • Blavity<\/li>\n\n\n\n
  • Bleacher Report<\/li>\n\n\n\n
  • Buzzfeed<\/li>\n\n\n\n
  • Complex<\/li>\n\n\n\n
  • Cosmopolitan<\/li>\n\n\n\n
  • Ebony<\/li>\n\n\n\n
  • Elite Daily<\/li>\n\n\n\n
  • Elle<\/li>\n\n\n\n
  • Esquire<\/li>\n\n\n\n
  • Essence<\/li>\n\n\n\n
  • Glamour<\/li>\n\n\n\n
  • Good Housekeeping<\/li>\n\n\n\n
  • GQ<\/li>\n\n\n\n
  • Harper’s Bazaar<\/li>\n\n\n\n
  • HipLatina<\/li>\n\n\n\n
  • HuffPost<\/li>\n\n\n\n
  • Hypebeast<\/li>\n\n\n\n
  • InStyle<\/li>\n\n\n\n
  • Latina Magazine<\/li>\n\n\n\n
  • Latinista Magazine<\/li>\n\n\n\n
  • MadameNoire<\/li>\n\n\n\n
  • Men\u2019s Health<\/li>\n\n\n\n
  • Nylon<\/li>\n\n\n\n
  • O Magazine<\/li>\n\n\n\n
  • People en Espanol<\/li>\n\n\n\n
  • Radiant Health Magazine<\/li>\n\n\n\n
  • Real Simple<\/li>\n\n\n\n
  • Refinery 29<\/li>\n\n\n\n
  • Remezcla<\/li>\n\n\n\n
  • Rolling Stone<\/li>\n\n\n\n
  • Serious Eats<\/li>\n\n\n\n
  • Shopping Lifestyle<\/li>\n\n\n\n
  • Teen Vogue<\/li>\n\n\n\n
  • The Cut<\/li>\n\n\n\n
  • The Root<\/li>\n\n\n\n
  • Thought Catalog<\/li>\n\n\n\n
  • Vanidades<\/li>\n\n\n\n
  • Vice<\/li>\n\n\n\n
  • Vogue<\/li>\n\n\n\n
  • Women\u2019s Health<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    New Out of Home Ads Will Also Run in Neighborhoods Across Battleground States and Districts \u2013 from Nail Salons to Grocery Stores  Today, the DNC announced a seven-figure paid media campaign across some of the country\u2019s most iconic and most read lifestyle publications, as well as audio ads across premium streaming services and digital ads […]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1049287","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\nDNC Launches Seven-Figure Ad Campaign Across Lifestyle Publications and Streaming Platforms, Driving Voters to I Will Vote - Democrats<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/democrats.org\/news\/dnc-launches-seven-figure-ad-campaign-across-lifestyle-publications-and-streaming-platforms-driving-voters-to-i-will-vote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Democrats\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T17:12:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T17:13:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd5_B4I7JKLparHLbeHTyBvV8zJPsL39TMb7lpmy24-CEVeLVtx4FQQU479ZjFh0a2Ci38Ge3bxdfW41zp1kO0zLcawgjJ6M51J7vDM8NkQUG8rlueDw2sLiAK5A98MmBjTy0A62KUS30vNmdzQRSB33mk?key=2b_ULI1GNR-0zneMJKZjucGY\" \/>\n<meta name=\"author\" content=\"Claire DePree\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire DePree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/democrats.org\/news\/dnc-launches-seven-figure-ad-campaign-across-lifestyle-publications-and-streaming-platforms-driving-voters-to-i-will-vote\/\",\"url\":\"https:\/\/democrats.org\/news\/dnc-launches-seven-figure-ad-campaign-across-lifestyle-publications-and-streaming-platforms-driving-voters-to-i-will-vote\/\",\"name\":\"DNC Launches Seven-Figure Ad Campaign Across Lifestyle Publications and Streaming Platforms, Driving Voters to I Will Vote - 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