This election cycle, the DNC led its largest-ever \u2018I Will Vote\u2019 paid media campaign, investing nearly $7 million in targeted advertising in battleground states and districts to meet voters where they are \u2013 from blanketing cities with targeted GOTV messaging in high-traffic locations like college campuses, malls, and transit centers, to dynamic ad buys across trusted print, radio, and digital platforms reaching diverse voters across the country. In the most important election of our lifetimes, Democrats are mobilizing every corner of our broad coalition and providing voters with the information they need to make a plan to vote to send Vice President Harris to the White House and elect Democrats up and down the ballot.<\/p>\n\n\n\n
The DNC\u2019s \u2018I Will Vote\u2019 campaign directs voters to the DNC\u2019s most complete, accurate, and up-to-date national coverage of polling places and voter education information all in one place. The \u2018I Will Vote\u2019 campaign rounds out the DNC\u2019s mission to engage with the diverse voting blocs that will decide the outcome of this election, targeting Native American<\/a>, LGBTQ+<\/a>, AANHPI<\/a>, Haitian<\/a>, Latino<\/a>, Black<\/a>, women<\/a>, rural<\/a>, young<\/a> voters, and more. <\/p>\n\n\n\n As a result of the DNC\u2019s historic investments in its \u2018I Will Vote\u2019 paid media campaign, IWillVote.com<\/a> saw the highest traffic ever in an election cycle<\/em>. <\/p>\n\n\n\n Take a look at highlights of our \u2018I Will Vote\u2019 campaigns below: <\/strong><\/p>\n\n\n\n The DNC reached tens of millions of readers and listeners in battleground states and districts in the final week of the election through digital takeovers of iconic lifestyle publications, premium streaming services, and high-trafficked locations like nail salons, malls, and transit centers. <\/p>\n\n\n\n In an effort to meet young voters<\/strong> where they are, the DNC launched a six-figure ad campaign, taking its \u2018I Will Vote\u2019 message to Gen Z voters on 30 college campuses across key battleground states and districts through ads on buses, billboards, kiosks, and flyers, directing young voters to IWillVote.com<\/a>. In Georgia, to kick off the start of early voting, the DNC launched mobile billboards and campus kiosk ads spread across multiple HBCU campuses encouraging students to register to vote. In Arizona and Georgia, \u2018I Will Vote\u2019 messaging encouraged Arizona college students to register ahead of the state\u2019s voter registration deadline.<\/p>\n\n\n\n The DNC rolled out a historic six-figure \u2018I Will Vote\u2019 campaign engaging LGBTQ+ voters <\/strong>with ads in more than 16 LGBTQ+ publications across eight states \u2013 reaching over 1 million voters, mobile billboards targeting voters during Atlanta Pride, and used Grindr, the world\u2019s largest LGBTQ+ social networking app, to emphasize the consequences of Trump and his Project 2025 allies’ crusade against LGBTQ+ rights. The ads encourage LGBTQ+ voters to take control of their hard-earned freedom and reject MAGA Republicans’ anti-equality agenda by making their voices heard at the election booth. <\/p>\n\n\n\n To celebrate Indigenous People\u2019s Day, the DNC launched a six-figure ad campaign amplifying its \u2018I Will Vote\u2019 initiative to reach Indigenous communities<\/strong> with critical information on how to vote. <\/p>\n\n\n\n The DNC unveiled a six-figure ad buy campaign as part of our \u2018I Will Vote\u2019\/ \u2018Voy a Votar\u2019 initiative targeting voters in San Antonio, Austin, Dallas, and El Paso to use their vote to beat Ted Cruz and elect Colin Allred and Democrats down the ballot through ads on Spanish-language radio and in Latino-focused newspapers. The DNC also invested seven figures to reach Latino voters<\/strong> nationwide in the run-up to Election Day with radio ads encouraging voters to visit IWillVote.com<\/a> and VoyAVotar.com<\/a>. In Nevada, bilingual billboards and print ads in Spanish-language publications spread across the state directed Latino voters to visit IWillVote.com<\/a> to make a plan to vote in November.<\/p>\n\n\n\n Ahead of Taylor Swift\u2019s Eras Tour concert in Miami, FL, the DNC led a Taylor Swift-themed \u2018I Will Vote\u2019 campaign targeting youth voters<\/strong> across the battleground states by launching an exclusive new Snapchat filter empowering young voters to be \u201cfearless\u201d this election and visit IWillVote.com<\/a>, and taking over billboards across Miami. <\/p>\n\n\n\n The DNC launched its first-ever paid ad campaign solely dedicated to reaching Haitian communities<\/strong>. The six-figure \u2018I Will Vote\u2019 campaign reached Haitian voters in Florida through print, digital, and social media ads placed in local Haitian-owned and Haitian-serving publications. <\/p>\n\n\n\n The DNC empowered AANHPI communities<\/strong> to make their voices heard in this election, running ads in 24 publications and key markets in Florida, New York, Maryland, Texas, California, Arizona, Nevada, Georgia, Pennsylvania, Michigan, North Carolina, and Wisconsin in multiple languages. <\/p>\n\n\n\n In battleground states, the DNC took Vice President Harris\u2019 pro-worker, pro-union <\/strong>agenda directly to hardworking Americans through an \u2018I Will Vote\u2019 ad campaign reaching union halls and work sites to encourage union members to reject Donald Trump\u2019s anti-worker playbook, Project 2025, and head to the polls this November for Democrats.<\/p>\n\n\n\n As part of the DNC\u2019s commitment to reaching and empowering Black voters<\/strong>, the DNC rolled out a seven-figure \u2018I Will Vote\u2019 radio ad campaign to engage directly with Black voters, featuring icons and trusted Black voices like Stevie Wonder, Kerry Washington, John Legend, and LeToya Luckett-Coles. During the 2024 BET Hip Hop Awards, Democrats collaborated with the iconic television network to amplify our \u2018I Will Vote\u2019 initiative, inserting a QR code pop-up on the screen directing voters watching around the country to visit IWillVote.com<\/a>. Additionally, in-person attendees were greeted with an interactive \u2018I Will Vote\u2019 lounge where they could take photos and record messages on the importance of voting. <\/p>\n\n\n\n Hardworking Americans across the Midwest encountered DNC \u2018I Will Vote\u2019 ads placed in hundreds of gas stations and convenience stores<\/strong>. The ads emphasized the consequences of Trump\u2019s disastrous economic plan, while uplifting Vice President Harris and Democrats\u2019 fight to lower costs. <\/p>\n\n\n\n In California, the DNC launched a six-figure \u2018I Will Vote\u2019 paid media ad targeting AANHPI, Armenian, Black, Latino, and LGBTQ+<\/strong> communities with ads in multiple languages across 32 constituency publications in all of the state\u2019s major media markets to encourage Democratic turnout, including in six critical races to flip the House majority. <\/p>\n\n\n\n The DNC is targeting rural voters<\/strong> in Georgia and North Carolina in its latest \u2018I Will Vote\u2019 campaign that stretches across 15 counties in the rural southern battlegrounds to meet voters on the roads and on the airwaves through a multi-media billboard and rural radio ad campaign. <\/p>\n\n\n\n This election cycle, the DNC led its largest-ever \u2018I Will Vote\u2019 paid media campaign, investing nearly $7 million in targeted advertising in battleground states and districts to meet voters where they are \u2013 from blanketing cities with targeted GOTV messaging in high-traffic locations like college campuses, malls, and transit centers, to dynamic ad buys across […]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1049699","post","type-post","status-publish","format-standard","hentry","category-press-release"],"acf":[],"yoast_head":"\n\n
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